Easy marketing strategy: invest on your present customers to get new ones

Posted by Paul Anderson

Easy marketing strategy: invest on your present customers to get new ones

The rise of cut-throat competition in the corporate sphere has compelled organizations to brainstorm business marketing strategies. Prolonged discussions; endless cups of coffee and analysis of the competitors’ marketing schemes – have become common in every company.

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CRM – tackling your sales challenges

Posted by Paul Anderson

CRM – tackling your sales challenges

The fact that CRM offers comprehensive customer management solution to businesses across all verticals, has been said ad infinitum; It’s time we move over it!

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Few Criteria for Evaluating Service Providers for CRM Customization and Development

Posted by Paul Anderson

Few Criteria for Evaluating Service Providers for CRM Customization and Development

An enterprise CRM system is capable of tracking down all sorts of interaction with the client through various means like email, online conversation, direct mails or through POS interaction. CRM customization also is highly desirable. So evaluating a CRM service provider is one of the important decisions to be undertaken by the entrepreneur for getting desirable results.

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Is your CRM delivering the SIX basic Benefits?

Posted by Paul Anderson

Is your CRM delivering the SIX basic Benefits?

CRM is essential for every business. Now while most implement it, very few take the pain of evaluating its performance.

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Five key lessons to create customers for life

Posted by Paul Anderson

Five key lessons to create customers for life

‘’Please hold as we direct your call to the customer executive…All our customer executives are attending other customer calls…Please stay on the line as your call is important to us’’ – An oxymoronic statement!

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This Valentine, hold your customers for life through a lovable customer experience

Posted by Paul Anderson

This Valentine, hold your customers for life through a lovable customer experience

Any business that aims to achieve long-term success must first understand the importance/value of having a lifetime relationship with a customer.

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Why CRM initiative fails and what should be the right CRM strategy – straight from the experts

Posted by Paul Anderson

Why CRM initiative fails and what should be the right CRM strategy – straight from the experts

CRM implementations have been patchy and enterprises’ concern about the same has amplified. What is the reason?

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Are you buying CRM right way?

Posted by Paul Anderson

Are you buying CRM right way?

Wading into the waters of buying CRM? If yes, by all likelihood you will require a fail-safe plan to evade the tones of buzzwords about to come your way.

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Gartner CRM Guide, 2014: More Than 50% of CRM Will Be Deployed As SaaS by 2015

Posted by Paul Anderson

Gartner CRM Guide, 2014: More Than 50% of CRM Will Be Deployed As SaaS by 2015

Gartner CRM Guide, 2014: More Than 50% of CRM Will Be Deployed As SaaS.

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Use the magic wand called CRM to improve your business

Posted by Paul Anderson

Use the magic wand called CRM to improve your business

Learn how cloud CRM solution works like a magic wand to improve your entire business operations.

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